Discover why plumbers should use PPC and learn how to design the ideal advertising plan for your company.
Whether residential or business, every structure needs a visit from a plumber at some time. Many consumers, meanwhile, wait until they have plumbing problems to start a connection with a nearby contractor. Every plumber should be familiar with digital marketing since you need clients to promptly find your company, learn about the services you provide, and find your phone number and email.
Excellent design on plumbing websites can draw clients without using other, more costly forms of marketing and advertising. Make sure you're applying the strategies the finest plumbing websites employ to stand out from rivals if you're wondering how to draw more potential customers to your new website.
Customers tend to find and stay on websites with high SEO, quick navigation time, robust security, and mobile-friendly design. Implement these key features and watch the steady flow of new customers to your plumbing website.
Why is Web Design Important for Plumbers?
An expertly designed web page can enhance your SEO for plumbers business in several ways. At its core, it’s your online presence, acting as a brochure that showcases the services you offer. Customers get a sense of your brand, values, and image from the way your web page introduces you. They read reviews, see photographs of you and your work, and find your contact information.
Prospective customers simply need a few seconds to review your page and assess the quality of your plumbing service, thus you have to present a great first impression. On desktop as well as mobile, successful plumbing websites have an easy-to-use interface. Simple design lets the client understand your material, grow faith in your offering, and know their data is safe with you.
The first place most consumers visit to locate a reliable plumbing service is your website, which can also get fresh visitors from search engines. Its design can maximize plumbing industry keywords to rank better on Google's algorithm, therefore increasing the likelihood of customers clicking on your page when web searching.
Because your website engages potential customers around the clock, it should act as a virtual sales rep that presents your plumbing business as the highest quality choice. Excellent website design will attract and inform visitors from their first click to the moment they decide to go with your service.
What Customers Look For in a Website
The best websites for plumbers have a few core features in common. Studies show that customers browse with short attention spans, and certain tricks keep them engaged and build their trust in your service.
For new customers to even find you, you’ll have to structure your web page and its content to appeal to search engines. After you get that first click, you’ll have just a few seconds to impress visitors with a user-friendly interface, elegant mobile formatting, and fast loading time. Find out why these features are essential, and how they work to bring traffic to your plumbing website.
Search Engine Visibility
Typing a question via a search engine starts 93% of internet activity. Consumers who search "plumber near me" on Google, Bing, or Yahoo are quite likely to click on one of the websites they come upon on the first page of the results. If you wish for outstanding search engine optimization (SEO), you will have to build your web page to rank highly on the competitor list.
Websites with the highest search rankings include relevant keywords in the unique, informative content that appears on their page. More original content means more opportunities to be discovered by a search engine looking for relevant results. Keywords optimize the site to appear when customers search anything from “broken water heater” to “highest rated plumber.”
Additionally, there are strategies to arrange your website's internal content to improve search engine optimization. HTML for a page can have structured data added to increase pertinent information and keywords. Under your listing, search engines will also provide rich snippets—that is, pieces of material consumers could find helpful—underneath your listing to increase clicks. Reaching new clients is more likely the more effectively you can present data about your company.
Search engines will use bots to crawl your plumbing website, collecting various kinds of information that determine its ranking. In addition to using keywords and structured data, your page should be set up for easy crawling. Bots work best on websites that are fast, secure, and easily formatted to all screens.
Mobile-Responsive Interface
A customer’s need for a plumbing company can often be an urgent situation. When homeowners are dealing with leaky pipes, they want to avoid hassle and find a plumber quickly and easily. Most searches begin where it’s most convenient: on a mobile phone.
Over the past ten years, users of desktop computers have dramatically switched to mobile devices. Half of all internet activity occurs on a phone or tablet worldwide. Google ranks and crawls websites in 2019 depending on their mobile interface. Should your web page not seem and feel great on mobile, a search engine is less likely to suggest it to the next users.
If the elements of your website are not mobile responsive, even if someone can access it on their phone, their likelihood of becoming a customer is decreased. Users of phones or tablets are likely to quit your website and search for another result if they cannot access the whole content of your website at a convenient speed.
To avoid potential clients getting discouraged and returning to the search bar, you’ll need a mobile website with an accessible design, meaning that essential elements like buttons and menus are easy to view and click. The display should be formatted to adapt to the dimensions of various mobile devices, presenting the customer with a clean website that they can navigate intuitively.
Phone and tablet users should also access your plumbing company’s content at the fastest possible speed. No matter what the viewing device, quick loading times ensure that you don’t lose customers.
Fast Speed
Should consumers have to wait more than three seconds for something to happen on your website, they most likely will migrate to another rival website. Google claims that a 10-second page loading time boosts consumer bounce rates by 123 percent.
All websites loaded on average in 2019 in 15 seconds. For the highest-ranking search results, it dropped to an average of three seconds. Customers will be more encouraged to stay and learn about your service the faster your web page loads.
A sleek, simple plumbing website design is the key to reducing load time. 80% of loading is rendering the different elements of your website. If it’s full of weighted content and complicated redirects, every action on the page will take longer. Keeping your page simple, mobile-friendly, and free of clutter will streamline the experience for visitors.
Reviews and Awards
One online marketing tool that builds customer trust while increasing visibility on search engines: is positive reviews. These may include pictures and testimonials from satisfied customers, and SEO climbs even higher when the business owner writes back in response.
Reviews, whether they are hosted on your site or linked from an external platform, help boost the flow of traffic to your page. Studies even show that positive online reviews are the number one factor in a customer’s decision to purchase a product or service.
Google says that positive customer reviews significantly impact your website’s chance of appearing in the “local pack,” or the handful of results that show up underneath a map. The local pack directs customers to services near their location.
You may also consider listing relevant awards and accreditations. Prizes could include your service’s nomination in the annual “Best Of” section of a newspaper or magazine. Showcasing diplomas and other training helps build confidence in the quality of your product.
Content that highlights experience, awards, and positive reviews is an essential digital marketing tool for a plumbing website.
Strong Security
Particularly online, consumers are justifiably wary about providing personal information to companies they know nothing about. When massive businesses like eBay and Adobe had data breaches and public releases of private data, they made news. Above all, a plumbing website design that hides your clients' data from hackers ensures their protection.
Instead of using a URL beginning with HTTP, a trustworthy web address starts with HTTPS. The “S” stands for secure, meaning that the information customers share on the page is not stored in plain text, which would be easily accessible to hackers. Sites with an HTTPS URL have acquired a certificate that demonstrates to visitors that they can safely browse the web page.
Simple and Easy Design
Customers prefer a website that is easy and intuitive to navigate. User experience (UX) is a critical part of your first impression of visitors. Tools like simple infographics and animations can help condense the information you’re sharing about your plumbing company while bringing down the page loading speed.
Many of the top plumbing websites feature a bold landing page. This tool presents visitors with a unique homepage personalized to their location.
Rather than users having to search for important information, like the area you offer service to, a landing page can bring this content to them. Your customers will more likely choose you over other rivals the less work they have to complete on your website.
Since a website is a kind of customer service, the usability of it is crucial. Your website should rapidly respond to questions and point users to the actions they would want to take, much as you try to satisfy the requirements and expectations of your clients in face-to-face meetings.
Another easily available design is a basic one. Customers with different disabilities could be seeking plumbing repairs, thus you have to make sure your materials reach them. This is easy on a neat and simple platform.
Final Thoughts on Web Design for Plumbers
Customer-focused web design is crucial no matter your industry or niche. This is why web design for plumbers should be a priority. Follow these tried-and-true tips for Plumbing SEO, and you’ll find yourself attracting a wide range of new customers in no time.
