Complete Guide : What is Moment Marketing ? - MaxDigitalAcademyServices
Moment marketing refers to using current events and trends to initiate relevant conversations with customers. It helps brands habitual a common ground with their customers and relate to them. Moment marketing is an toward to marketing that focuses on targeting your business to consumers at the moment it matters – when they’re already looking for you. Moment marketing is such a move in which to take advantage of the event brands may incorporate themselves into ongoing conversion for this around such event is resorted to communication and marketing collateral.
Examples are here for you now you can understand easily
For Example 1:- Once upon a time a famous actors Rahul Bose Tweet on Twitter. He bought only two bananas in 442.50 Rupee. So most of the businessmen use this tweet in them tweet and product like Pizza Hut use this memes in tweet You paid ₹442.50 for a fruit instead of getting the tastiest pizzas just at ₹99 ? Swiggy also use this memes Hey @Rahul Bose! Bet we can deliver you some banana milkshake for way cheaper. Amul is always use the trending thing in the Ads like O Captain , Mahi Captain well done Amul .
For Example 2:- A famous footballer Cristiano Ronaldo sitting in conference and he pushed coco coal bottle or take a water bottle this thing so much affect on coco coal sale. Cristiano Ronaldo knocks off $2.75 billon from coco coal’s. This video used by other companies like fevicol.
For Example 3:- Latest new was CBSE broad cancelled 10 exam and 12 exam postpone this new used by Amul in the Ads. Amul ad is Breaduation for all. Amul also use a vaccination Ad how see Amul write No waitteen’ if you are eighteen . Amul shot of butter!
For Example 4:- In Covid-19 most of the companies used mask in logo like Coca coal used space in the word (c o c o c o c a l ) , McDonald’s also do this McDonald’s give space in the M , Master card also give space in the circle
Moment marketing is important for business because when any memes , video , tweet and post going on trending way and businessmen use this thing think in this tweet and ads it effect on sale. So also important because it increase goodwill of company and also increase sale or revenue of firm. Importance of what is moment marketing in a point
1 Increase sale
2 When you tweet and react every time on trending thing it will be attract your customer.
Here are advantage and disadvantage of what is moment marketing ?
1 Create or Raise Awareness About a Particular Brand or Cause
2 Satisfies Hyper-Vigilant Audience While Benefitting From Doing So
3 It will be attractive for customer
4 It should be sale increase when you used in a right way marketing
5 It should be also increase your firm goodwill because when you are in active mood always so you easily know customer
feeling about your product
1 Requires Marketers to Be as Hyper-Vigilant and Remain in the Loop
2 It Can Backfire When Done Wrong or When Content is Forced
3 Sometimes customer also not like Ad because every so often ad not go trend because of trending issue
4 It should be also harmful for companies
5 When you always on active mood also effect on goodwill because every customer not a same everyone have a different feeling so when customer say good thing also say bad thing this is also effect on goodwill.
For example Joe vaada kiya tha AMUL USLI MAKHAN.
I Hope now you all can understand What is moment marketing ?
