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Online Dating Market was valued at more than USD xx billion in 2020 and is expected to grow at a CAGR of around 6.8% from 2022-2028.
According to a new report published by UnivDatos Markets Insights, the Online Dating Market was valued at more than USD xx billion in 2020 and is expected to grow at a CAGR of around 6.8% from 2022-2028. The analysis has been segmented into Platform (Application and Web Portals); Revenue Generation (Subscription and Advertisement); Region/Country.
The Online Dating Market report has been aggregated by collecting informative data on various dynamics such as market drivers, restraints, and opportunities. This innovative report makes use of several analyses to get a closer outlook on the Online Dating Market. The Online Dating Market report offers a detailed analysis of the latest industry developments and trending factors in the market that are influencing the market growth. Furthermore, this statistical market research repository examines and estimates the Online Dating Market at the global and regional levels.
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Market Overview
Online dating—also referred to as Internet dating, virtual dating, or mobile app dating—is a relatively new practice in which individuals utilize the internet to look for and communicate with potential romantic or sexual partners. The popularity of online dating applications, rising smartphone usage, and increased internet penetration are all likely to contribute to the online dating market growth. However, it is anticipated that rising online fraud and data breaches caused by dating apps will impede industry expansion.
COVID-19 Impact
The onset of the COVID-19 pandemic exhibits a positive influence on the global online dating market. The imposition of lockdown and execution of stringent social distancing norms by the regulatory accelerates the proliferation of various digital services. For instance, as per a survey carried out, in March 2020, Tinder accounted for 3 billion swipes in a day. Furthermore, dates records on OkCupid augmented by 700% between March 2020 and May 2020. Bumble’s video calls also rise by 70%. Therefore, these factors bring an upsurge in the industry development in the coming years.
· Based on the platform, the market is segmented into application and web portals. The application segment led the online dating market with a larger revenue share of more than 80% in 2021. The market share was boosted by the rising global popularity of apps like Tinder, Bumble, Badoo, and others. For instance, the average Tinder user base increased to 10.4 million in 2020 from 7.9 million in 2018. Therefore, the increasing number of subscribers demonstrates the growing popularity of such online dating apps, which further contributed to the highest market share.
· Based on revenue generation, the market is divided into subscription and advertisement. The subscription segment accounted for the largest revenue share of more than 62% in 2020 and is also anticipated to continue its dominance during the forecast period (2022-2028). Applications that are available for free have a limited feature set and require a subscription to access premium features. As a result, the majority of users use subscription-based access to the features. Unlimited likes and swipes, no advertisements, and read receipts are included in paid subscriptions.
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Online Dating Market Geographical Segmentation Includes:
· North America (United States, Canada, and Rest of North America)
· Europe (Germany, United Kingdom, Spain, Italy, France, and the Rest of Europe)
· Asia-Pacific (China, Japan, India, Australia, and the Rest of Asia-Pacific)
· Rest of the World
North America dominated the online dating market with a share of more than 35% in 2020. This can be attributed to the region having reputable online dating services. Additionally, the presence of leading market players in the region is also expected to contribute to market growth, such as, EliteSingles, Spark Networks, Inc., Bumble Inc., and eHarmony, Inc., among others.
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The major players targeting the market include:
· Bumble
· Coffee Meets Bagel
· Cupid Media Pty Ltd
· eharmony Inc.
· EliteSingles
· Match Group (Tinder)
· rsvp.com.au Pty Ltd
· Spark Networks SE
· The League
· The Meet Group
Competitive Landscape
The degree of competition among prominent global companies has been elaborated by analyzing several leading key players operating worldwide. The specialist team of research analysts sheds light on various traits such as global market competition, market share, most recent industry advancements, innovative product launches, partnerships, mergers, or acquisitions by leading companies in the Online Dating Market. The major players have been analyzed by using research methodologies for getting insight views on global competition.
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Key questions resolved through this analytical market research report include:
• What are the latest trends, new patterns, and technological advancements in the Online Dating Market?
• Which factors are influencing the Online Dating Market over the forecast period?
• What are the global challenges, threats, and risks in the Online Dating Market?
• Which factors are propelling and restraining the Online Dating Market?
• What are the demanding global regions of the Online Dating Market?
• What will be the global market size in the upcoming years?
• What are the crucial market acquisition strategies and policies applied by global companies?
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