Subscription E-Commerce Market is expected to grow at a CAGR of 68% from 2019-2025 to reach US$ 478.2 billion by 2025.
UnivDatos Market Insights released a report titled “Subscription E-Commerce Market by Application (Beauty and Personal Care, Food and Beverage, Clothing and Fashion, Entertainment, Health and Fitness), End-Users (Women, Men, Kids), Payment Mode (Online, Offline) and Region (North America, Europe, Asia-Pacific and Rest of World) - Current Analysis and Forecast (2019-2025).” Subscription E-Commerce Market is expected to grow at a CAGR of 68% from 2019-2025 to reach US$ 478.2 billion by 2025.
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Market Opportunities and Drivers
Consumer preferences are fast evolving. Subscription services are gradually becoming a common way to buy products and services online. Over the last few years, the subscription e-commerce market has grown enormously, and in some regions, it has been found that the industry has witnessed a growth of almost 100%. Today, consumers are demanding products & services that are customized, seamless & flexible. Subscription e-commerce model allowing the subscription service to meet different customer criteria. Witnessing the current subscription e-commerce market, one can say that it is no longer limited to magazines and newspapers only, it has widespread its network to media, entertainment, consumer goods, enterprises and so on. For instance: Netflix & Amazon Prime. According to the estimates, almost 75% of organizations selling D2C are offering subscription services by 2023.
Covid-19 Impact on Subscription E-commerce Market
COVID-19 has changed the global economy greatly, forcing businesses in all sectors to adjust rapidly to changing consumer demands and shelter-in-place orders. However, the subscription e-commerce industry is proving its resilience. According to the estimates, during these hard times, the subscription e-commerce OTT Video Streaming, Digital News & Media, E-Learning companies have witnessed significant growth of more than 25%. At the same time, Travel & Hospitality, Sports Related companies witness considerable contraction in their business while Consumer IoT, Business IoT Services, Software for Small Businesses, B2B & B2C Software, Information Services and memberships subscription providers have a limited impact over their business.
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With increasing digitalization and internet penetration across the globe, consumers have surrendered to online subscription services that offer all their needs from buying everyday groceries to movies and music for entertainment and from personalized services to even apparel. On an estimate, it is predicted by 2030, almost 90% of the human population aged 6 years or older will be online. Witnessing such a significant impact of digitalization, the ease and convenience would certainly benefit the subscription e-commerce market in near future. Global Subscription E-commerce Market report is studied thoroughly with several aspects that would help stakeholders in making their decisions more curated.
By Application, the market is primarily bifurcated into
· Beauty and Personal Care
· Food and Beverage
· Clothing and Fashion
· Entertainment
· Health and Fitness
· Others
Beauty and personal care segment dominated the application segment of the global subscription e-commerce market and will grow at 67.2% CAGR during the analyzed period.
By Payment Mode, the market is primarily segmented into
· Online
· Offline
Amongst payment mode, online payment mode accounted for the largest share and is expected to grow at 68.1% CAGR during the forecast period 2019-2025. Online payment mode is easy, reliable and offers convenience to recurring payments, which suits consumers to adopt such payment mode while opting for these services.
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By End-User, the market is primarily fragmented into
· Women
· Men
· Kids
In 2019, women subscribers dominated the subscription e-commerce market with nearly 60% of the market share and it anticipated by 2025, the segment will garner US$ 246.6 billion of the market.
Subscription E-Commerce Market Geographical Segmentation Includes:
· North America (the United States and Rest of North America)
· Europe (France, Nordics, United Kingdom and Rest of Europe)
· Asia-Pacific (China, Japan, India and Rest of Asia-Pacific)
· Rest of World
Based on the estimation, North America dominated the subscription e-commerce market with nearly 70% of the market revenue in 2019. At the same time, the Asia-Pacific region is expected to grow at the highest CAGR over the forecast period owing to increasing internet penetration and consumer awareness regarding the benefits of subscription e-commerce products and services.
For a detailed analysis on the segments in Subscription E-commerce browse through - https://univdatos.com/report/subscription-e-commerce-market/
The major players targeting the market includes
· Dollar Shave Club, Inc.
· Blue Apron Holdings Inc.
· Hello Fresh
· Edgewell Personal Care (Harry’s)
· Personalized Beauty Discovery Inc. (Ipsy)
· PetSmart Inc
· Netflix
· Flintobox
· Nature Delivered Ltd (Graze)
· The Walt Disney Company Ltd.
The competitive landscape has been provided pointing out the position of the key market players in the market along with the market share that is held by each player. These players are constantly working on expanding the market reach through M&A’s along with partnerships.
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UnivDatos Market Insights (UMI) is a passionate market research firm and a subsidiary of Universal Data Solutions. We believe in delivering insights through Market Intelligence Reports, Customized Business Research, and Primary Research. Our research studies are spread across topics across the world, we cover markets in over 100 countries using smart research techniques and agile methodologies. We offer in-depth studies, detailed analysis, and customized reports that help shape winning business strategies for our clients.
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