Utilizing technological advancements is the key to success as businesses compete for dominance in the virtual world. Comprehensive reality technologies are not new, but how we use them has changed significantly in recent years. Despite the term being first used in 1992 by Neal Stephenson in his novel Snow Crash, it wasn't until recently that the metaverse concept gained popularity thanks to Facebook's rebranding as Meta. Mark Zuckerberg, the founder of Facebook, wants to lead us into the virtual reality-dominated next phase of the internet.
Technological advancements in augmented and virtual reality made this metaverse development happen. Connected VR experiences are the key. Virtual changing room technology is one of the metaverse applications for e-commerce stores. To understand the user's body shape, contours, and spatial location, the application parses video using human pose estimation algorithms to identify key locators on the user's body. The algorithms powered by artificial intelligence (AI) that e-commerce companies use in their virtual fitting room technology deliver significantly better results than the programs created by humans. Once the user's body shape has been precisely identified, a virtual object that will be tracked onto the body in 3D space can be added to the screen.